Atelier Luca Bogoni is a visual design studio creating visual identities, editorial projects, websites and communication systems for cultural institutions, museums, foundations and international organisations.

Atelier Luca Bogoni — Visual Design Studio in Berlin

MoMA directors' retrospectives
Client: Moleskine America, MoMA, 2012
MoMA’s film department frequently honors key international directors with retrospectives. Since 2006, I’ve worked with Moleskine to support this initiative via customized notebooks for the directors’ opening receptions. The notebooks are graphically linked by a shared concept; a filmography is displayed on the paperband, and the director’s signature on the book’s cover. However, by varying the hand-lettering and the color schemes, we’ve enabled each book to be completely unique and suited to its director.
MoMA directors' retrospectives hand typography project by Luca Bogoni
MoMA directors' retrospectives hand typography project by Luca Bogoni
MoMA directors' retrospectives hand typography project by Luca Bogoni
MoMA directors' retrospectives hand typography project by Luca Bogoni
MoMA directors' retrospectives hand typography project by Luca Bogoni
MoMA directors' retrospectives hand typography project by Luca Bogoni
MoMA directors' retrospectives hand typography project by Luca Bogoni